The term "autochthonous" reserved to a grape, means that the vine was born and developed in a specific geographic area, adapting itself to the hosting land, merging with it. As in noble families who are very proud of their heritage, so the grape can be the same, because it has been residing in the original place for many years. In Italy we have a wine patrimony consisting in more than a hundred native grapes of consolidated tradition, some well known, others in way to extinction. One grape in particular, is really loved in Apulia: Primitivo. The wines produced from these grapes, differently from the past, are appreciated for two reasons: their strong personality and their international popularity for their fine taste.
The international success of Primitivo was not immediate. It took a long time to consolidate the image of Apulia together with this wine. Primitivo does not exist without its land. This fantastic land Apulia amazes us day after day with its wines that fulfill the senses and fill our hearts with joy and pleasure. Primitivo is now a star in the international wine scene.

Tenuta Zicari, through the years, has perfectioned its technique in working vineyards and so the production has been improved. There are two methods to conduct the vines: one is the classical method called “alberello Greco” which produces a few grapes per vine, and the other one, more modern and easier, is the espalier with cordon spur system that permits a better growth of the vine. Other important aspects are the early harvest and the drastic reduction of the yield per hectare which have given the possibility to produce supple and fruity wines with lower alcoholic rate, thanks to the modern and cold procedures of vinification too.
These historical and cultural treasures of the South of Italy are widely recognized all over the world, but Apulian Region’s role is less known in the diffusion and growth of oenological and viticultural world.