The nectar produced in Apulia , very appreciated in its varieties by expert winemakers and simple gourmets, has a long history (3,000 years )and it started when the vine plant was introduced in Italy and in Apulia by Fenici and Illiri, indo-european populations, who were the first inhabitants of this land more than a thousand years b.C. The first Italian inhabitants who lived in Apulia, at that time called Japigia, were divided into three areas: Daunia in the north, Gioia in Foggia province and Peucezia in the centre (from Bari province to Brindisi and Taranto), the Messapia in the south, the principal wine varieties of this region corresponded to these three inhabitants: Daunian people cultivated Troia’s grapes, Peucezian people cultivated Primitivo (merum), Messapian people cultivated Negroamaro and at the border between Messapia and Peucezia (between Brindisi and Taranto) the two cultures melted into one. Pre-classic Apulia had three peoples and three vines. Primitivo is the nearest heir of ancient “Merum”, which first became famous in the area of Taranto. The coming of Romans gave it more notoriety and Plinio Il Vecchio named the town of Manduria “viticulosa city” (full of vineyards) and lots of other writersused words of praise for these wines. After the difficulties occurred during the Middle Ages, the Crusades increased Primitivo production. From Apulian ports the ships left with thirsty warriors towards their destinations. Before leaving “Prodi” (the warriors) drowned their thoughts and fears in a sea of Primitivo Apulian wine.

Later, in particular in the Middle Ages, with the spreading of rocky settlements, by the brasilian hermits, the vine gave out to all Murgia area, in Taranto and Bari provinces. But it was at the end of 1700 that this wine from Taranto was exploited by winemakers from Gioia del Colle and in particular by Francesco Filippo Indellicati, from Gioia’s church, who observed that one of the vines cultivated in his vineyards, had a early maturation and the grape was particularly black, sweet, and tasty that it was ready for the harvest already at the end of August. He planted a whole vineyardand it was the first monoculture of Primitivo grape was Indellicati gave it the name of Primitivo because of its early maturation. The great diffusion of Primitivo put immediately in evidence the diversity of growth depending on the location of this esteemed grape. The wine obtained from the grape picked near the sea and around Manduria was more alcoholic and more colourful and this grape arrived there thanks to “Don Tommaso Schiavoni Tafuri”, who received in dowry from his bride “Sabina di Altamura” some little plants of Primitivo, The cultivation of the vine developed in the characteristics of “Alberello Greco” (bush) the most widespread even today.